Dresses, tops and wide leg pants in sizes 14 to 32

Where the range comes from

Eytino started in 2018 with a short list and a long grievance. The list was tops, dresses, pants. The grievance was the plus size corner of the average shop: three cuts, one dark colour, a pattern that had been enlarged from a size 8 until the armholes drooped and the waist landed at the ribs. The people behind Eytino wanted the opposite. A range that was graded across five sizes from the start, where 1X and 5X were both drawn, not scaled.

That is still the working rule. A new piece in the Eytino studio is drawn once and then cut five times, and each cut gets its own fitting. If the sweetheart neckline gapes at 4X, the 4X pattern changes, not the 4X customer. It is slow, and it is why the range grows a few styles at a time rather than a hundred a season.

What we at Eytino put on a page

Every piece in the catalogue is one size of one colourway, and the page says exactly that. It prints the size and the US band it covers, the colourway name, the neckline, the sleeve, the fabric with the maker's percentages, whether there are pockets and how to wash it. The other sizes of the same colourway sit on a ladder under the price, each with its own figure, and the other colourways of the same cut sit beside it as swatches.

The Eytino fit notes are the part we are proudest of, because they say what a size chart cannot. A peplum top is fitted through the bust and free below. A ribbed sweater dress hugs and relies on stretch. An oversized sweatshirt is meant to be big. A jumpsuit needs the torso to fit, not only the hip, and no chart has a torso column. We write those lines by department and print them on every page in it.

What Eytino does not do

The Eytino lineup does not go below 1X. It is a plus size range and it says so. Lace and eyelet pieces are not lined unless the page lists a lining, and they show skin the way lace does. A kimono cardigan is a layer, not a coat. A swimsuit is not sun protection.

Where a maker calls a fabric stretchy or a panel tummy control, the page repeats the words with the label "maker states". Those are claims we read on the page rather than claims we can test.

Prices in the catalogue are the figures from our last update, and the date is in the footer of every page. A piece that loses its price leaves the catalogue until the price comes back, so every figure you see is one we have checked against our last update. Buttons open the exact size and colourway at our retail partner, and payment, delivery and returns happen there.

How to shop the range

1. Start with the department, then the size page inside it. Every department has a page per size, so a 3X shopper sees only 3X pieces.
2. Narrow by colour, neckline and sleeve with the chips at the top.
3. Open a piece, read the fit note and check the ladder for the other sizes.
4. Use the size guide once, with a tape, before the first order.

After that the bands hold across the Eytino collection: a 2X dress and a 2X cardigan are cut to the same body.